Lindt Truffles Essay Example | Topics and Well Written Essays - 500 words

Lindt Truffles - Essay Example The product has lived up to his expectation and satisfied him. This makes him fall in love with the brand and not just become a consumer for life, but in effect a brand ambassador for the company. Good things in life are never free. If you have to consume the world’s finest brand of chocolates, you have to pay a price that is very fine too. Lindor Lindt Trufles are one of the most expensive chocolates in the world. The price itself brings out the target market for the Truffles; they are targeted towards the rich and well off people who can afford and who want to pay a very high price to consume. Price is a major factor, but not the only one. Another factor which identifies the target market for Lindt Trufles is people having aristocratic taste and love for fine items. They need not be very wealthy, but they need to have understanding of the value of things. Demand for Lindor Lindt Truffles is likely to be very stable and not affected by other factors. Although a seasonal variation is likely to occur, but in most cases the demand is fairly inelastic. This is because the consumers are unaffected by other events occurring such as changes in economic or political conditions. Also the chocolates happen to be a very insignificant portion of one’s income; it is not likely to be affected by changes in income. Chris Alleny. Best Chocolates in the world. Articles Base. November 28th 2008. Online. Available at: http://www.articlesbase.com/food-and-beverage-articles/best-chocolates-in-the-world-662334.html. [accessed: 16 April